Socios.com raised $80M in seed and private rounds including Binance Labs and Alibaba Founders Fund, sold 'fan tokens' for Barcelona, PSG, Juventus and dozens of clubs. Promised fans ownership, delivered voting on kit colors and warm-up playlists. Hit $4.5B at the 2021 peak when bored sports fans were the alpha, now a niche regional play that most holders forgot they hold..