69Where to post it

Let's go through the places and what to actually expect from them.

Communities in your subject. The most effective. Topic forums, chats, sections on places like Reddit - they return many times more than loud launches. The reason is simple: the people there actually need this.

X and Telegram. They work if you were showing the process, not only the result. People subscribe to a story, not to an announcement.

Product Hunt. For a newcomer with no audience it barely works. Hundreds of products launch there every day, roughly one in ten makes the front page, and a launch that misses the front page usually brings between one and fifteen sign-ups. There is still a point to it: the link from there is useful for search, and the badge on your site looks solid.

Now the numbers, so there's no disappointment. With no audience, a good launch across several places at once brings somewhere between fifty and two hundred sign-ups. Post to one place with no followers and it's ten to thirty. Those are normal numbers, not a failure.

And don't count on one launch. What works isn't a loud shot but repeated touches: told a community, wrote a post, shared the process, told them again.